The Picture in India
An estimated 400,000 children under five years of age die each year due to diarrhoea.
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HOW We buy quality products from reliable producers, sell those quality products to customers worldwide, and then provide clean water to those in need around the world. |
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WHO The REACH Trade Project is made up of people all around the world who are genuinely committed to making positive change. We are producers, we are traders, and we are consumers. We are REACH. |
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WHY Everyone that’s part of REACH loves the act of giving. Not only are we doing good, but we enjoy doing good, and REACH is an easy way to change the world every day; one cup of coffee at a time! |

Water is the essence of life, and without it we cannot live.
But you already knew this, right? You already knew that you need water every day to drink, to wash yourself, to clean the house and car, to water your garden, to wash vegetables and fruits, and to cook. If you think about it, your kitchen faucet may very well be one of the most important utilities for your day in, day out needs. I mean, imagine life without the tap; without this unsung hero of household appliances? Or, imagine life with a not-so-clean tap to use for drinking, cleaning, or cooking? Have you ever even considered the possibility of having to think twice before using water to drink, clean your dirty dishes, or even to clean your toothbrush? If you could only imagine…
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An estimated 400,000 children under five years of age die each year due to diarrhoea.
Some of you out there may wonder why REACH Trade isn’t committed to a 100% proceeds-to-charity policy. Some of you may be curious is to why we are taking profits for the business rather than to feed all capital gains into our water aid. There are in fact admirable organizations out there that are doing this. So why doesn’t REACH do it as well?